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We set and improve Rishi's visual standards and communication strategy. While our approach to these new products is unique, the pathway remains consistent, connecting summer vacation consumers to the products through memorable messages and engaging experiences that encourage self-expression.
That's the demographic value of summer vacation enthusiasts. Through our new scrub products, We are responsible for engaging the audience through our communication strategy, creative leads and design directions. Our campaigns reach people by highlighting the benefits, nostalgia and aspirations of summer lifestyle consumers.
The content we create and produce for new Rishi products creates a library of lifestyle imagery that focuses on depicting the beauty aspects of the brand while preserving its true foundation in summer.