SKINNY SAVVY

PROJECT FOCUS
BRAND STRATEGY + IDENTITY + PACKAGING

Healthy and Emotionally

Skinny Savvy is a brand that produces home-style fruit juices. Produced by those who are experts and experienced in the health drink industry. We only produce using natural ingredients, so customers don't have to worry about anything.

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The New Logo

The long-standing event has built up years of brand recognition into their logo. We took what was working well with the previous logo and refined its form to work on a broader scale of applications and sizes.

CHALLENGE.

With the stereotype that healthy drink products are less liked by most people, due to various reasons such as disliking taste. Can we deny these stereotypes? Not only from the taste of the products presented but also with eye-catching products that make customers memorable, from the taste to the value provided.

FINDING THE RIGHT TYPE.

Bold, clean and unique. Typefaces are flexible for use across a variety of printing and display media, ranging from large to very small sizes.

Poppins
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&8()
Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&8()
Boowie
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&8()
BRAND COLORS.

Elegant, Nature and Fun. The color of Skinny Savvy is a reflection of the natural emotion of the product.

“We wanted to create a visual identity that was a genuine reflection of what Skinny Savvy represented. A brand that celebrates rich cultures and art.”

DESIGN.

"We need to give the impression of this product emotionally, more empathy for your customers," replied the Executive Director of Monochromics, Reza. Before transforming the Stylescape / Moodboard into a logo as well as a packaging, we reviewed the conversation during the "Discovery Session". We do this in order to get a unique visual and create a logo not only for identification but also for communication.

Skinny Savvy logo concept and meaning
MONOCHROMICS®