The automotive world is so competitive, in fact the majority of people still don't trust products made by domestic and are still dependent on imported products, especially products from Japan.

Machinefy especially X7 has gained awareness and can compete competitively with domestic and foreign competitors.

"Customers did not just look at product specification (X7), all interest start with a good design" – Reza (Executive Director Monochromics). Monochromics and Arnold team brainstormed for one week, to get clarity about X7. After that we started to illustrate the X7's capabilities, then continued with copywriting to designing for a web showcase.

Machinefy contacted Reza (Executive Director of Monochromics), to turn all ideas for the X7 engine launch and branding exhibition into vivid visuals. Arnold (CEO of Machinefy) said that he wanted to get positive feedback, not only from the greatness of the engines we built but also the way we branded and marketed the X7.